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Strategic Innovation in Tech Pricing With Sendbird’s CEO John Kim

"Pricing is not a billing problem; it's a code problem," states John Kim, CEO of Sendbird, highlighting the importance of strategic pricing in tech. This perspective is crucial in a market where balancing cost and customer satisfaction challenges many.
Sonali Sood
May 8, 2024
2 mins
pricing strategy, pricing overhaul, pricing, strategic decision, pricing structure, pricing model

Decoding Pricing Strategy in SaaS with Scott Williamson ex-CPO GitLab

Where innovation never sleeps and competition is fierce, pricing often doesn't get the spotlight it deserves. Yet, the right pricing strategy can be the make-or-break factor for a product’s market success.
Sonali Sood
April 22, 2024
2 mins

Is Modular Packaging the Answer? - The Medallia Story

Sometimes it’s not about the best product or offering. It’s about the customer experience, the appeal and the resonance. This EY report clearly highlights that the days of “build it and customers will come” have long gone,
Ajit Ghuman
March 3, 2024
2 mins
Topic Tag

Packaging for Impact - How to Get it Right

SaaS companies often leave money on the table, due to a lack of appreciation just how important packaging (not pricing) is to their ability to capture revenue from their
Ajit Ghuman
September 19, 2022
2 mins
Topic Tag

Which Pricing Structure is Best for You? 3 Ways to Find Out

“Are we under-pricing?”, “How much should we charge for our product?, “Should we price higher than our competitors?” - Do these questions sound familiar?
Ajit Ghuman
September 19, 2022
2 mins
Topic Tag

The 7 Essential Considerations For Selecting The Right Pricing Metric

Did you know that the average SaaS company spends around 6 hours over their entire life cycle on pricing? That’s less than a workday’s worth! Nailing your
Ajit Ghuman
September 26, 2022
2 mins
Topic Tag

Choosing The Right Value Metric Is About What Fits!

​​Before landing on what pricing strategy you should adopt, keeping the customer at the center of it, is worth it all. When you think of consumer behavior, the
Ajit Ghuman
September 26, 2021
2 mins
Topic Tag

Moving to a Subscription Pricing Model? Here’s what to watch out for...

The Subscription Economy is here, and thriving. Gartner foresees that by 2023, 75% of organizations selling direct to consumers will offer subscription services.
Ajit Ghuman
October 3, 2021
1 min
Topic Tag

How Mixpanel Repackaged Its Pricing To Fit Its Users Better

Packaging your offerings by focusing on the value created for the customer can help you get the price you deserve. According to an EY article, product packaging
Ajit Ghuman
October 3, 2021
2 mins
Topic Tag

If You Feel Like You Are Leaving Money On The Table? You Probably Are.

Pricing is probably the most important lever to influence and impact profitability. A McKinsey study reveals that effective pricing strategies and tactics can deliver
Ajit Ghuman
October 3, 2021
2 mins
Topic Tag

Nail Your Modular Packaging in 5 Easy Steps

Forrester Vice President and Principal Analyst Duncan Jones says, “Best-in-class pricing includes clear pricing and packaging as well as a policy that promotes
Ajit Ghuman
October 3, 2021
2 mins
Topic Tag

3 Stages You Should Traverse on Your Pricing Journey

A one-time only price setting effort is a no-go! Pricing is a dynamic process that must evolve and adapt to your growth. It should be, as this McKinsey Article suggests
Ajit Ghuman
October 3, 2021
3 mins
Pricing Operations

Featured What Nobody is Telling You About Pricing Operations…

The Software as a Service (SaaS) market projections for hypergrowth were recently put to test as part of this McKinsey Study. It revealed that, of 100 public SaaS
Ajit Ghuman
October 24, 2021
3 mins
Topic Tag

How To Evolve Pricing Plans In A Large Segmented Market

In 2020, Gartner noted that, of the worldwide annual IT spending of $4 trillion, SaaS represented a growing portion of spending. This was expected to account
Ajit Ghuman
October 24, 2021
2 mins
Topic Tag

The 3 Key Phases For A Pricing Revamp: How The Best Do It

The long term success of any SaaS company is aligned with its pricing and revenue generated. Pricing influences the purchasing decisions of customers. It plays into
Ajit Ghuman
October 24, 2021
2 mins
Topic Tag

Do You Need a Consultant to Help With Pricing?

It may be safe to put a twist on the oft-cited phrase about software and instead say, “SaaS is eating the world.” A BMC Software blog states that by the end of 2021,
Ajit Ghuman
October 24, 2021
2 mins
Topic Tag

Adapt, Evolve & Grow – Pricing Evolution at Nosto

Nosto a multinational company that makes product recommendations like the ones we see on popular e-commerce websites and apps like Amazon and Ebay. Today
Ajit Ghuman
October 24, 2021
4 mins
CPQ

What Three Top Silicon Valley Pricing Experts Think About CPQ

Configure-Price-Quote (CPQ) refers to a system that allows a sales rep to configure a package, generate a pricing quote (including internal approvals on discounts
Ajit Ghuman
November 21, 2021
2 mins
Pricing

Value-Based Pricing Metrics – The Silver Bullet For Pricing Success

A cardinal consideration when assessing value is that it needs to be measured by business outcomes, and impact to the mission or consumer. This BCG report
Ajit Ghuman
November 21, 2021
2 mins
Topic Tag

Price Right In The Blue Ocean

Are you on the verge of creating a whole new category in the post-pandemic (nearly there!) world, but are wondering how to price and position within it?
Ajit Ghuman
November 21, 2021
2 mins