SERVICE

Pricing Diagnostic

About The Service

Many times, companies that we work with aren't yet ready for a full revamp. They know that pricing may be off but where exactly are the opportunity areas? Is it in discounting? price points? is the pricing metric well selected? how are the packages really performing?

We help establish this baseline of pricing performance and identification of low hanging opportunity areas in our Pricing Diagnostic engagement. We comb through your usage, sales and financial data. We integrate diverse stakeholder views. We conduct pricing design workshops. Finally, we deliver to you a pricing diagnostic report that tell you exactly where to put effort in change/improvement.

What’s Included In The Services?

1. Empirical Data Analysis
  • Detailed analysis of your customer, usage and financial data.
  • Understanding the $/unit metric performance across segments, geos, products, packages to drill into pricing performance.
  • Understanding drivers of discounting and reasons behind them.

2. Stakeholder Interviews
  • Interviews with sellers, sales leadership and executive leaders on pricing performance feedback.
  • Executive interviews to understand segmentation and company goals.

4. Price Model Review
  • An understanding of your current pricing model and how it is operationalized with your GTM team.

5. Workshops
  • Designing new pricing metric or packaging options if the data supports iteration or revamp.

6. Diganostic Report
  • We deliver a pricing diagnostic report that highlights all areas of opportunity as well as specific targeted suggestions on how to take action, including new pricing and packaging hypotheses.

FAQs

Frequently Asked Questions

Man and woman discussing with each other

 

How do you identify the willingness to pay for B2B SaaS products?

 

How do you monitor packaging performance?

 

Other consultants sound the same, how are you different?

 

Should we split test our pricing?

 

Tell me more about your experience.

 

What is the future of SaaS Pricing?

 

How can businesses get started with optimizing their SaaS pricing?

 

What is the role of competition in pricing?

Get Started with Pricing Strategy Consulting

Join companies like Zoom, DocuSign, and Twilio using our systematic pricing approach to increase revenue by 12-40% year-over-year.

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