New Product Pricing

About The Service

Whenever you are taking a substantial, new product to market - pricing strategy will hold the key to successful scaling beyond the initial proof of concept/product<>market fit. This could be a new GenAI product/feature, a new SaaS platform or even a new services offering.

At Monetizely, we're not just pricing leaders. We have many years of experience with Product Management and Product Marketing. We help you refine pricing from the lens of the job/use case you are building for and then align this with the GTM motion that best fits this product. Based on this understanding, we design pricing and packaging that helps you scale your product effectively - saving you months or years in iteration and helping you maximize monetization.

What’s Include In The Services?

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‍1. Customer Segment Understanding

Detailed analysis of your potential market, including clustering into segments, jobs to be done and/or use cases.
Identification of key customer personas and their specific value drivers.

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2. Package Design

Structuring tiered or bespoke packages that align with diverse customer requirements.
Workshops to align packages with defined segments and/or use case and/or jobs to be done.

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4. Price Metric Selection

Selection of the most relevant and scalable pricing metric (e.g., usage, seat-based, outcomes).
Ensuring that you maintain margin while having a metric that aligns to prospect wins.

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5. Price Point Selection

Determination of hypotheses price points using market research, costs, margin and comparables.

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6. Market Testing & Launch

Survey/in-person research of pilot pricing models with select customers to gather feedback.
Final synthesis, iteration and presentation

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FAQ’s

Frequently Asked Questions

Man and woman discussing with each other

About The Service

What’s Include In The Services?

‍1. Customer Segment Understanding

2. Package Design

4. Price Metric Selection

5. Price Point Selection

6. Market Testing & Launch

Frequently Asked Questions

Other consultants sound the same, how are you different?

How do you identify the willingness to pay for B2B SaaS products?

What is the future of SaaS Pricing?

How do you monitor packaging performance?

Tell me more about your experience.

Should we split test our pricing?

What is the role of competition in pricing?

How can businesses get started with optimizing their SaaS pricing?