SERVICE

New Product Pricing

About The Service

Whenever you are taking a substantial, new product to market - pricing strategy will hold the key to successful scaling beyond the initial proof of concept/product<>market fit. This could be a new GenAI product/feature, a new SaaS platform or even a new services offering.

At Monetizely, we're not just pricing leaders. We have many years of experience with Product Management and Product Marketing. We help you refine pricing from the lens of the job/use case you are building for and then align this with the GTM motion that best fits this product. Based on this understanding, we design pricing and packaging that helps you scale your product effectively - saving you months or years in iteration and helping you maximize monetization.

What’s Included In The Services?

1. Customer Segment Understanding
  • Detailed analysis of your potential market, including clustering into segments, jobs to be done and/or use cases.
  • Identification of key customer personas and their specific value drivers.

2. Package Design
  • Structuring tiered or bespoke packages that align with diverse customer requirements.
  • Workshops to align packages with defined segments and/or use case and/or jobs to be done.

4. Price Metric Selection
  • Selection of the most relevant and scalable pricing metric (e.g., usage, seat-based, outcomes).
  • Ensuring that you maintain margin while having a metric that aligns to prospect wins.

5. Price Point Selection
  • Determination of hypotheses price points using market research, costs, margin and comparables.

6. Market Testing & Launch
  • Survey/in-person research of pilot pricing models with select customers to gather feedback.
  • Final synthesis, iteration and presentation

FAQs

Frequently Asked Questions

Man and woman discussing with each other

 

How can businesses get started with optimizing their SaaS pricing?

 

How do you identify the willingness to pay for B2B SaaS products?

 

How do you monitor packaging performance?

 

Other consultants sound the same, how are you different?

 

Tell me more about your experience.

 

What is the future of SaaS Pricing?

 

What is the role of competition in pricing?

 

Should we split test our pricing?

Get Started with Pricing Strategy Consulting

Join companies like Zoom, DocuSign, and Twilio using our systematic pricing approach to increase revenue by 12-40% year-over-year.

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