Estd 4.22.2023
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Over the course of our careers in Silicon Valley, we’ve witnessed fortunes rise and fall. Sometimes, we were on teams that took a unicorn all the way to IPO. Other times, we watched as a startup folded.
Yet through all of these highs and lows, one principle held true: the importance of a thoughtfully designed, well-aligned pricing strategy. And yet, pricing as a function often remains understaffed and overlooked.
That’s why we created Monetizely: to help companies elevate their pricing game and realize the value it can bring to their business.
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Humanoid Robot Pricing Strategies - Monetizely
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Design pricing strategies for agentic products
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Convert your time and materials services business into a subscription business
We do not follow established dogmas ways pricing strategy has traditionally been conducted.
Unlike traditional consulting firms, our team brings hands-on pricing leadership experience from industry giants like Zoom, Twilio, DocuSign, and Squarespace. We've seen what works and what doesn't.
Our pragmatic methodology avoids unnecessary complexity and costly research, conducting only essential market surveys and customer feedback studies. We will not waste your capital.
Most importantly, we recognise that effective pricing transcends mere price points – it's about creating fundamental alignment through optimal structure, including market segmentation, tiers, key metrics, and strategic upsell/cross-sell pathways.
At Monetizely, we've worked on a gamut of pricing projects from small to large companies as well as across online sales or sales-led motions. These have included some of the most well known companies in the world.
Per research by Bessemer Ventures, there is a 20% median uplift in revenue from pricing projects across small and large company sizes.
Cumulative years of experience leading pricing teams in some of the best software and SaaS firms.
A Monetizely clients saw a 9x increase in onboarded customers once they made a major pricing transformation in 2024.
"Monetizely helped us revamp our enterprise SaaS pricing for new products. The excellent work led to key insights on buyer behavior and willingness to pay, refining our package with great impact. Highly recommend!"
Sajjad Rehman
Ajit is an excellent monetizing SaaS pricing consultant and mentor whom I highly recommend. I enjoyed working with him and found his processes to be well-structured and insightful. We were guided by him throughout the re-pricing\ re-packaging process and came to valuable conclusions as a result.
Hadar Fogel
Preparing for major product shifts, I found 'Price To Scale' by Ajit Ghuman invaluable. Dubbed a 'mini-bible on saas pricing strategies,' it offers clear structures, effective pricing strategy framework, and inspiring examples from leading companies. Highly recommended!
Kirill Chabanov
Fantastic course and instructors. Despite being their first time, it felt like they’ve done it for years. Well organized with great dialogue and real-world scenarios. Highly recommend and would take another course with them!
Stephen Rosenlund
This is a very practical pricing program for pricing professional in SaaS. I highly recommend this course to anyone practicing pricing and packaging in modern SaaS environment. I learned SaaS pricing strategies that I will apply in my work right away.
Tatjana Mitchell
Join companies like Zoom, DocuSign, and Twilio using our systematic pricing approach to increase revenue by 12-40% year-over-year.