We Make It Rain

28+ Years of Combined Software Pricing & Packaging Leadership Experience

Our Mission

At Monetizely, we recognize and focus on B2B SaaS pricing as one of the most powerful levers available to a software company. We don't think B2B SaaS pricing is rocket science and we believe that 'Monetization' is a way of thinking that bridges Product, Marketing and Sales together as the actual execution layer of business strategy.

Our mission is to provide pricing consulting, training or build AI-enabled software that helps companies price better. Depending on the need of a situation, this often results in a mix of faster B2B SaaS pricing negotiations, larger deal sizes, greater NRR and ARR and lower churns rates.
Meet Our SaaS Pricing Strategy Experts
Ajit Ghuman
Pricing & Product Marketing Expert
Ajit is the author of Price To Scale, a top book on SaaS Pricing and is the Founder of Monetizely.  Ajit has led and worked in pricing and product marketing at firms like Twilio, Narvar and Medallia. His work has been featured in Forbes and VentureBeat. Ajit regularly consults with software companies from Seed stage to post-IPO on pricing strategy. Ajit is also a highly-rated co-instructor for "The Art of SaaS Pricing and Monetization" on Maven.
Jan Pasternak
Pricing Expert
Jan Pasternak, with over 15 years of experience in Software Pricing & Packaging, has a knack for turning pricing strategies into revenue gold for companies like Zoom, Squarespace, Docusign, Microsoft, LinkedIn, Citrix, and Coupang. Jan knows that pricing isn’t just about numbers—it’s about aligning teams and driving real growth. He is passionate about statistical methods to ensure precise pricing and seamless alignment of pricing teams. And with Ajit, he’s also a highly-rated instructor of "The Art of SaaS Pricing and Monetization" on Maven.
Meet Our SaaS Pricing Strategy Experts
Akhil Gupta
Technology Expert
Akhil is an Engineering leader with over 16+ years of experience in building, managing and scaling web-scale, high throughput enterprise applications and teams. He has worked with and led technology teams at FabAlley, BuildSupply and Healthians. He is a graduate from Delhi College of Engineering and UC Berkeley certified CTO.
Dr. Sundeep Teki
Data Science Expert
Dr. Sundeep Teki is a leader in Applied AI & Neuroscience with 16+ years of diverse experience in leading organisations across Big Tech (Amazon Alexa AI), startups (Swiggy) and Academia (Oxford & UCL). He has published 40+ papers with 2800+ citations and his work has been recognized by top research organizations like the Royal Society and the Wellcome Trust. He currently works as an AI consultant and coach.