At Monetizely, we recognize and focus on B2B SaaS pricing as one of the most powerful levers available to a software company. We don't think B2B SaaS pricing is rocket science and we believe that 'Monetization' is a way of thinking that bridges Product, Marketing and Sales together as the actual execution layer of business strategy. Our mission is to provide pricing consulting, training or build AI-enabled software that helps companies price better. Depending on the need of a situation, this often results in a mix of faster B2B SaaS pricing negotiations, larger deal sizes, greater NRR and ARR and lower churns rates.
Meet Our SaaS Pricing Strategy Experts
Ajit Ghuman
Pricing & Product Marketing Expert
Ajit is the author of Price To Scale, a top book on SaaS Pricing and is the Founder of Monetizely. Ajit has led and worked in pricing and product marketing at firms like Twilio, Narvar and Medallia. His work has been featured in Forbes and VentureBeat. Ajit regularly consults with software companies from Seed stage to post-IPO on pricing strategy. Ajit is also a highly-rated co-instructor for "The Art of SaaS Pricing and Monetization" on Maven.
Jan Pasternak
Pricing Expert
Jan Pasternak, with over 15 years of experience in Software Pricing & Packaging, has a knack for turning pricing strategies into revenue gold for companies like Zoom, Squarespace, Docusign, Microsoft, LinkedIn, Citrix, and Coupang. Jan knows that pricing isn’t just about numbers—it’s about aligning teams and driving real growth. He is passionate about statistical methods to ensure precise pricing and seamless alignment of pricing teams. And with Ajit, he’s also a highly-rated instructor of "The Art of SaaS Pricing and Monetization" on Maven.
Akhil Gupta
Technology Expert
Akhil is an Engineering leader with over 16+ years of experience in building, managing and scaling web-scale, high throughput enterprise applications and teams. He has worked with and led technology teams at FabAlley, BuildSupply and Healthians. He is a graduate from Delhi College of Engineering and UC Berkeley certified CTO.
Dr. Sundeep Teki
Data Science Expert
Dr. Sundeep Teki is a leader in Applied AI & Neuroscience with 16+ years of diverse experience in leading organisations across Big Tech (Amazon Alexa AI), startups (Swiggy) and Academia (Oxford & UCL). He has published 40+ papers with 2800+ citations and his work has been recognized by top research organizations like the Royal Society and the Wellcome Trust. He currently works as an AI consultant and coach.
Anurag Goel
Value Consulting Expert
For the last ~20 years, Anurag has been closely associated with building and scaling Value-Selling and Realization functions aimed at accelerating profitable revenue growth and customer adoption for Fortune 500 cloud businesses. After stints at SAP and Deloitte Strategy, Anurag led the establishment of the Value Consulting function at Adobe globally which contributed to 3x growth in revenue from $4B to $11B. Post leading Business Value Advisory teams at Salesforce, Anurag joined Red Hat in Dec 2020 as the founder of their Value Consulting organization where he now leads a $3B book of business. Anurag is passionate about business value management and has been a mentor, advisor to companies such as The Armani Group and ValueCraft Advisors, thought leader, and speaker at multiple events globally. Outside of work, Anurag enjoys playing tennis and traveling.
Cyrus Gerami
Value Consulting Expert
Cyrus Gerami has over 15 years of experience in the tech industry, having held leadership positions in product, implementation and advisory, and value selling for the largest enterprise organizations. Most recently, Cyrus joined Red Hat in 2021 to help grow their value function to almost 10-fold and enable their transformation to a value-led GTM. Cyrus also serves as an advisor to ValueCraft, helping clients build compelling business cases and transform their organizations to sell business value. In his spare time, Cyrus enjoys playing music and soccer.
