Pricing Revamps

About The Service

We help software companies revamp their pricing models corresponding to critical phases of their growth. This often helps unlocks 20-80% in revenue. Pricing revamps require careful orchestration of market research, organizational alignment, and operational readiness.

We will take you through a step-by-step process of current state diagnosis, to goals alignment, segmentation understanding, packaging revamp, price metric revision and price point setting. This is testing using qualitative and quantitative market research methods for statistical accuracy and confidence.

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What’s Include In The Services?

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1. Pricing Diagnostic

Emperical sales, usage and financial analysis and key stakeholder interviews.
Review of existing pricing and packaging model.

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2. Customer Segment Review

Detailed analysis of your potential market, including clustering into segments and their needs.
Identification of key customer personas and their specific value drivers.

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3. Package Design/Review

Structuring tiered or bespoke packages that align with diverse customer requirements.
Recommendations on feature bundling and value-add enhancements for maximum appeal.

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4. Price Metric Selection/Review

Selection of the most relevant and scalable pricing metric (e.g., usage, seat-based, outcomes).
Ensuring that you maintain margin while having a metric that aligns to prospect wins.

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5. Price Point Selection/Review

Determination of hypotheses price points using market research, costs, margin and comparables.

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6. Market Testing & Launch

Survey/in-person research of pilot pricing models with select customers to gather feedback.
Final synthesis, iteration and presentation

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FAQ’s

Frequently Asked Questions

Man and woman discussing with each other

About The Service

What’s Include In The Services?

1. Pricing Diagnostic

2. Customer Segment Review

3. Package Design/Review

4. Price Metric Selection/Review

5. Price Point Selection/Review

6. Market Testing & Launch

Frequently Asked Questions

Other consultants sound the same, how are you different?

How do you identify the willingness to pay for B2B SaaS products?

What is the future of SaaS Pricing?

How do you monitor packaging performance?

Tell me more about your experience.

Should we split test our pricing?

What is the role of competition in pricing?

How can businesses get started with optimizing their SaaS pricing?