Ajit (Monetizely) helped us revamp our enterprise SaaS pricing for new products. The excellent work led to key insights on buyer behavior and willingness to pay, refining our package with great impact. Highly recommend!
Sajjad Rehman
VP of Revenue, Immunefi
Preparing for major product shifts, I found 'Price To Scale' by Ajit Ghuman invaluable. Dubbed a 'mini-bible on saas pricing strategies,' it offers clear structures, effective pricing strategy framework, and inspiring examples from leading companies. Highly recommended!
Kirill Chabanov
COO at Aqua
Ajit is an excellent monetizing SaaS pricing consultant and mentor whom I highly recommend. I enjoyed working with him and found his processes to be well-structured and insightful. We were guided by him throughout the re-pricing\ re-packaging process and came to valuable conclusions as a result.
Hadar Fogel
VP of Customer Success, Superlegal
Great course with tactical SaaS pricing tool to apply. Ajit and Jan host in a relaxed style, answering general and specific questions. The mini team exercise effectively puts content into action. Valuable time with professional peers. A+!
Maggie Daum
Product Operations Manager at dbt Labs
This is a very practical pricing program for pricing professional in SaaS. I highly recommend this course to anyone practicing pricing and packaging in modern SaaS environment. I learned SaaS pricing strategies that I will apply in my work right away.
Tatjana Mitchell
Principal, Pricing and Packaging at Iterable
A comprehensive review of monetization, from packaging and rate setting to team setup and stakeholder engagement. Real-life examples (DocuSign, Zoom) brought theory to life, with live exercises to apply learning. The small cohort allowed for detailed discussions and lots of questions.
Anna Mitchell
Group, Product Manager, Spendesk
Fantastic course and instructors. Despite being their first time, it felt like they’ve done it for years. Well organized with great dialogue and real-world scenarios. Highly recommend and would take another course with them!
Stephen Rosenlund
Global Pricing & Monetization, Dell
Ajit Ghuman's 'Price to Scale' explains that B2B SaaS pricing is not just about profitability but a strategic move for growth and market dominance. This must-read offers innovative ways to drive growth and reshape your pricing perspective.
Varun Dixit
VP Global Field Operations at Conviva
Our Results Speak For Themselves
Series C B2B SaaS: 15-30% ASP Increase
Helped a Series C B2B SaaS company increase ARR and raise Avg Selling Prices across their SaaS pricing tiers by 15-30% across the board by achieving organizational alignment, rationalizing packaging and implement a new pricing tariff structure.
Helped this seed stage B2B SaaS Web3 company successfully move from usage based pricing to subscription tiers. Pricing study unlocked high willingness to pay (WTP) segments where subscription sizes yielded 40% higher deal sizes than hypothesis SaaS pricing strategies.
Moved line-up of this post-IPO market leading SaaS company to be more competitive and positioned for high-volume sales. This reduced churn by 22% and increased customer base by 37%.
