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Estd 4.22.2023
SaaS Pricing
Wait! Don't Overlook This With Your SaaS Pricing Operations
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Software and SaaS pricing strategy consulting that consistently increases ARR by 20-80%, reduces churn by 10-22% and increases ASPs by 15-40%.
We navigate your success journey with expertise and dedication.
Ajit Ghuman at UC Berkeley Haas School of Business ProductCon
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28+ years of experience leading Pricing teams at companies such as Twilio, DocuSign, Squarespace, Zoom and LogMeIn.
Our book, Price To Scale, has been one of the top books on SaaS Pricing since 2021. We also a teach a highly-rated course called The Art of SaaS Pricing & Monetization.
Years of collective experience
Median revenue increase
We partner with you to craft pricing and packaging strategies—from initial diagnostics to pricing model overhauls and new product pricing strategies (Across domains such as SaaS, GenAI, Web3, CyberSecurity, Health, FinTech and more).
Beyond strategy, we ensure successful execution by equipping your sales teams to justify the pricing based on value delivered as well as with tooling such as pricing calculators and more.
We consistently deliver pricing models that increase revenue, average deal sizes, reduce churn and speed up sales velocity for our clients.
Helped a Series C B2B SaaS company increase ARR and raise Avg Selling Prices across their SaaS pricing tiers by 15-30% across the board by achieving organizational alignment, rationalizing packaging and implement a new pricing tariff structure.
Moved this B2B SaaS company from a usage based to a subscription based model and increased customer count by 9x and increase specific deal sizes by 30%. Pricing strategy changed supported a new growth strategy of the company.
This Post-IPO firm was about to move to usage based pricing while forgoing a big chunk of their revenue. Helped this firm implement usage based pricing but without the loss of revenue which would have been otherwise a drop of tens of millions in revenue. Co-ordinated this change in collaboration with product management, strategy and engineering -- for a holistic strategy and operationalization cognizant tranformation.
At Monetizely, we've worked on a gamut of pricing projects from small to large companies as well as across online sales or sales-led motions. These have included some of the most well known companies in the world.
Per research by Bessemer Ventures, there is a 20% median uplift in revenue from pricing projects across small and large company sizes.
Cumulative years of experience leading pricing teams in some of the best software and SaaS firms.
A Monetizely clients saw a 9x increase in onboarded customers once they made a major pricing transformation in 2024.
"Monetizely helped us revamp our enterprise SaaS pricing for new products. The excellent work led to key insights on buyer behavior and willingness to pay, refining our package with great impact. Highly recommend!"
Sajjad Rehman
Ajit is an excellent monetizing SaaS pricing consultant and mentor whom I highly recommend. I enjoyed working with him and found his processes to be well-structured and insightful. We were guided by him throughout the re-pricing\ re-packaging process and came to valuable conclusions as a result.
Hadar Fogel
Preparing for major product shifts, I found 'Price To Scale' by Ajit Ghuman invaluable. Dubbed a 'mini-bible on saas pricing strategies,' it offers clear structures, effective pricing strategy framework, and inspiring examples from leading companies. Highly recommended!
Kirill Chabanov
Fantastic course and instructors. Despite being their first time, it felt like they’ve done it for years. Well organized with great dialogue and real-world scenarios. Highly recommend and would take another course with them!
Stephen Rosenlund
This is a very practical pricing program for pricing professional in SaaS. I highly recommend this course to anyone practicing pricing and packaging in modern SaaS environment. I learned SaaS pricing strategies that I will apply in my work right away.
Tatjana Mitchell
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