Value Consulting Expert

Anurag Goel

For the last ~20 years, Anurag has been closely associated with building and scaling Value-Selling and Realization functions aimed at accelerating profitable revenue growth and customer adoption for Fortune 500 cloud businesses. After stints at SAP and Deloitte Strategy, Anurag led the establishment of the Value Consulting function at Adobe globally which contributed to 3x growth in revenue from $4B to $11B. Post leading Business Value Advisory teams at Salesforce, Anurag joined Red Hat in Dec 2020 as the founder of their Value Consulting organization where he now leads a $3B book of business. Anurag is passionate about business value management and has been a mentor, advisor to companies such as The Armani Group and ValueCraft Advisors, thought leader, and speaker at multiple events globally. Outside of work, Anurag enjoys playing tennis and traveling.

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FAQ’s

Frequently Asked Questions

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1

Other consultants sound the same, how are you different?

2

How do you identify the willingness to pay for B2B SaaS products?

3

What is the future of SaaS Pricing?

4

How do you monitor packaging performance?

5

Tell me more about your experience.

6

Should we split test our pricing?

7

What is the role of competition in pricing?

8

How can businesses get started with optimizing their SaaS pricing?