Estd 4.22.2023
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Jan 22, 2025
This post-IPO contact center product had long term plans to introduce usage based pricing ($/voice minute and $/message) to fend off competitor (Amazon) and enable new upcoming use cases. At the same time, the company was struggling to launch UBP because of a potential revenue drawdown with UBP, challenges with engineering deployment of usage meters, sales compensation adjustment challenges with UBP and lack of direction. Our goal was to resolve these problems and launch UBP.
Usage based pricing was based on $/min and $/message for usage of platform and for telephony use
Implemented platform fee and usage based pricing to mitigate any revenue loss
Client Name
Post IPO Contact Center SaaS
Service Name
Implemented platform fee and usage model to save 50% revenue reduction!
Industry
B2B SaaS
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Sajjad Rehman
Ajit is an excellent monetizing SaaS pricing consultant and mentor whom I highly recommend. I enjoyed working with him and found his processes to be well-structured and insightful. We were guided by him throughout the re-pricing\ re-packaging process and came to valuable conclusions as a result.
Hadar Fogel
Preparing for major product shifts, I found 'Price To Scale' by Ajit Ghuman invaluable. Dubbed a 'mini-bible on saas pricing strategies,' it offers clear structures, effective pricing strategy framework, and inspiring examples from leading companies. Highly recommended!
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Fantastic course and instructors. Despite being their first time, it felt like they’ve done it for years. Well organized with great dialogue and real-world scenarios. Highly recommend and would take another course with them!
Stephen Rosenlund
This is a very practical pricing program for pricing professional in SaaS. I highly recommend this course to anyone practicing pricing and packaging in modern SaaS environment. I learned SaaS pricing strategies that I will apply in my work right away.
Tatjana Mitchell
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