IT Infrastructure Software Co: Moved company from ad-hoc pricing to structured subscriptions

Date Icon

Jan 20, 2025

The Objective

$10Million ARR SaaS company was selling ad-hoc without any specific packages or pricing metrics. This caused inconsistent deal velocity and friction/customer objections in the sales process. Furthermore, there was no framework to monetize new features as the entire platform was sold lumpsum.

After a substantial funding round, the company engaged Monetizely for guidance on how to redesign its packages and select a key pricing metric, via which it could conduct a more structured and aligned sales process.

The Solution

Monetizely guided company from an ad-hoc pricing model to the following:

  1. Helped company align pricing strategy with its GTM strategy (i.e. enterprise pricing for a high ASP solution sale).
  2. Created new package designs to complement an enterprise motion with upsells.
  3. Guided company to create a combination pricing metric of users and company revenue.

The Result

Client Name

IT Infrastructure Management

Service Name

Standardizing Packaging

Industry

IT Infrastructure Management

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TESTIMONIALS

Clients Review

"Monetizely helped us revamp our enterprise SaaS pricing for new products. The excellent work led to key insights on buyer behavior and willingness to pay, refining our package with great impact. Highly recommend!"

Sajjad Rehman

VP of Revenue, Immunefi

Ajit is an excellent monetizing SaaS pricing consultant and mentor whom I highly recommend. I enjoyed working with him and found his processes to be well-structured and insightful. We were guided by him throughout the re-pricing\ re-packaging process and came to valuable conclusions as a result.

Hadar Fogel

VP of Customer Success, Superlegal

Preparing for major product shifts, I found 'Price To Scale' by Ajit Ghuman invaluable. Dubbed a 'mini-bible on saas pricing strategies,' it offers clear structures, effective pricing strategy framework, and inspiring examples from leading companies. Highly recommended!

Kirill Chabanov

COO at Aqua

Fantastic course and instructors. Despite being their first time, it felt like they’ve done it for years. Well organized with great dialogue and real-world scenarios. Highly recommend and would take another course with them!

Stephen Rosenlund

Global Pricing & Monetization, Dell

This is a very practical pricing program for pricing professional in SaaS. I highly recommend this course to anyone practicing pricing and packaging in modern SaaS environment. I learned SaaS pricing strategies that I will apply in my work right away.

Tatjana Mitchell

Principal, Pricing and Packaging at Iterable
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FAQ’s

Frequently Asked Questions

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