Web3 Security Research Co: 9x Increase in Customers by Moving to Subscription Pricing

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Jan 20, 2025

The Objective

$3Million ARR Web3 company transitioned from a usage-fee model to a subscription offering model for more predictable and higher revenues. Monetizely helped design new packaging, pricing and tested with customers and prospects for deep insights.

The Solution

  1. Conducted a packaging redesign exercise with company leadership team.
  2. Selected price point hypotheses in line with positioning, market trends and empirical data.
  3. Comprehensively tested new pricing model across 15-20 customers/prospects to validate hypotheses.
  4. Uncovered much higher willingess to pay WTP in certain segments and validated overall approach to move from usage model to subscription pricing.

The Result

40%

increase in top-tier avg deal value

9x

increase in customer base

Client Name

Web3 Security Provider

Service Name

Pricing & Packaging Redesign

Industry

Cryptocurrency

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TESTIMONIALS

Clients Review

"Monetizely helped us revamp our enterprise SaaS pricing for new products. The excellent work led to key insights on buyer behavior and willingness to pay, refining our package with great impact. Highly recommend!"

Sajjad Rehman

VP of Revenue, Immunefi

Ajit is an excellent monetizing SaaS pricing consultant and mentor whom I highly recommend. I enjoyed working with him and found his processes to be well-structured and insightful. We were guided by him throughout the re-pricing\ re-packaging process and came to valuable conclusions as a result.

Hadar Fogel

VP of Customer Success, Superlegal

Preparing for major product shifts, I found 'Price To Scale' by Ajit Ghuman invaluable. Dubbed a 'mini-bible on saas pricing strategies,' it offers clear structures, effective pricing strategy framework, and inspiring examples from leading companies. Highly recommended!

Kirill Chabanov

COO at Aqua

Fantastic course and instructors. Despite being their first time, it felt like they’ve done it for years. Well organized with great dialogue and real-world scenarios. Highly recommend and would take another course with them!

Stephen Rosenlund

Global Pricing & Monetization, Dell

This is a very practical pricing program for pricing professional in SaaS. I highly recommend this course to anyone practicing pricing and packaging in modern SaaS environment. I learned SaaS pricing strategies that I will apply in my work right away.

Tatjana Mitchell

Principal, Pricing and Packaging at Iterable
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FAQ’s

Frequently Asked Questions

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1

Other consultants sound the same, how are you different?

2

How do you identify the willingness to pay for B2B SaaS products?

3

What is the future of SaaS Pricing?

4

How do you monitor packaging performance?

5

Tell me more about your experience.

6

Should we split test our pricing?

7

What is the role of competition in pricing?

8

How can businesses get started with optimizing their SaaS pricing?