Jan 20, 2025
$30Million ARR eCommerce SaaS faced significant challenges due to a failed pricing model. This model created rigid tiers that inhibited flexibility for customers, leading to dissatisfaction among sales and marketing teams. Customers struggled to expand their product usage without incurring steep price hikes, while sellers either bypassed the model or adhered to it at a loss. Rapid implementation without iteration or feedback compounded these issues, creating discord and operational inefficiencies
A strategic pricing and packaging overhaul was conducted:
sales team compliance
Increase in avg sale prices across packages
Client Name
eCommerce CX SaaS
Service Name
Packaging and Pricing
Industry
eCommerce CX SaaS
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