For SaaS companies, demonstrating clear, quantifiable ROI is critical to winning and retaining customers in a competitive landscape. Our Value & ROI Enablement Services leverage the Economic Value Estimation (EVE) model to identify, quantify, and communicate the tangible economic benefits of your software solutions. We then craft messaging and tools that are used by your sellers to effective communication of value. By showcasing quantified value tailored to your customers' specific needs, you are able to increase win-rates and average deal sizes.
We identify and quantify the unique economic value drivers of your product or service by assessing:
Our experts craft a detailed, customer-centric value estimation model tailored to your company and product offering. This model equips your teams with a clear and actionable tool to demonstrate ROI effectively.
We create high-impact value communication assets, including:
We empower your sales, marketing, and customer success teams to deliver value-focused messaging with confidence. Our tailored workshops ensure your teams can effectively utilize the EVE framework to drive meaningful customer conversations.
As markets evolve, so do value drivers. We provide ongoing support to refine and adapt your value models, ensuring relevance and accuracy over time.
1
None of the other premier consultants have actually implemented complex pricing within companies like Twilio and Zoom. This requires operational systems understanding, not just strategy.
In addition, other consultants often "over egg the pudding", they know customers will buy approaches as long as they look/feel scientific, yet we have multiple customers who have spent more >$100k each on conjoint analysis which did not help them at all. We are careful with where we ask you to spend your money.
2
Willingness to pay is context-dependent and works best when analyzed alongside packaging and pricing metrics. We use structured surveys like Van Westendorp, Max Diff, Conjoint Analysis as well as in-person research interviews to gather actionable data.
3
The cost of milk or a McDonald's burger inflates. However, SaaS prices almost always deflate and requires both adjustment of product packages as well as innovation to remain relevant.
Additionally, AI adoption will drive a shift from user-based pricing to more usage/consumption based models to accommodate the very high costs of serving these products. Expect to see deflation over time here as well as the the cost of serving AI products drops by multiples every month.
4
We want to monitor discounting % per package, usage of features within the packages, upsell rate of features to see whether we have a good pricing motion or whether it needs adjusting.
5
The Monetizely team has over 28 years of collective experience in software pricing, having previously worked with industry leaders like Twilio, Zoom and DocuSign, ensuring expert guidance in SaaS pricing strategies.
6
We recommend doing a better job on the pricing testing phase and to mitigate risk roll out the pricing in a phased manner.
For 80-90% of cases, we do not recommend A/B testing as that creates too much market confusion and overhead (in certain cases, doing an advance roll out in a different geo can work).
7
Competitive information is helpful but only a small piece of the picture. Competitors are in different stages of growth. Their product functionality is also different.
We recently had a client where sales teams pushed for lower pricing to compete with current rivals, but the company’s strategic vision aimed to evolve into a new category, making the competitive pricing data less relevant.
8
To kickstart your SaaS pricing optimization, consider consulting with the experts at Monetizely. You can also deepen your understanding by reading our book "Price to Scale" and enrolling in "The Art of SaaS Pricing and Monetization" course on Maven. These resources are crafted to equip you with the necessary skills and knowledge to refine your pricing strategy effectively.
Join companies like Zoom, DocuSign, and Twilio using our systematic pricing approach to increase revenue by 12-40% year-over-year.